Affordability Program Design

The Challenge

Affordability programs often fall short—not because of intent, but because of enrollment barriers, verification complexity, and misalignment between policy design and customer reality.
Income-qualified customers face documentation hurdles, communication gaps, and system friction that limit participation. Meanwhile, regulators and program administrators require measurable performance and defensible design.

Effective affordability strategy must balance equity, compliance, operational feasibility, and customer experience.

Our Approach

Hawks Peak applies rigorous research and real-world insight to design affordability programs that work in practice—not just on paper.

We focus on:

• Reducing enrollment barriers
• Simplifying income verification processes
• Aligning eligibility structures with regulatory requirements
• Integrating customer voice into program design
• Establishing measurable participation and performance metrics

Our work bridges policy intent with practical implementation, strengthening both access and accountability.

Common Deliverables

• Income verification process optimization
• Enrollment barrier analysis
• Voice-of-the-customer research
• Customer targeting and participation methodologies
• Marketing, outreach, education, and communications strategies
• Implementation strategy and planning
• Performance measurement frameworks

Ideal For

• Consumer Advocates
• Investor-Owned Utilities
• Community Choice Aggregators
• Community-Based Organizations